BUS 617 - Sports Digital Media and Marketing - Innovate and Adapt to the Ever-Changing Landscape

There are few areas of the sports business space more fluid than digital media. This course provides an examination of issues specific to the digital sports industry from evolving technologies and changing consumer preferences to programming strategies and revenue generation. Course content will include a historical overview of digital sports, case studies on entrepreneurial ventures, the impact of social networking, the evolution of fantasy sports, use of mobile technology and an evaluation of the e-commerce market.
Lecture
3 Credits