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May 01, 2024
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2015-2016 Graduate Catalog [ARCHIVED CATALOG]
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PR 616 - Public Relations Campaigns The planning, preparation, execution and control of public relations campaigns including the presentation of the campaign for approval; the use of research and the coordination of the various elements including message selection; choice of appropriate media technologies, design, strategies, budgeting and follow-up structures. Lecture 3 Credits Offered in the Spring Semester
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