PR 640 - Campaign Communication: The Press, Strategy Design and Implementation

Introduction to political communication in the modern American context and how the media cover political campaigns. Emphasis will be on the development and implementation of an effective communications strategy as well as how to gain favorable coverage. Among the topics addressed: message discipline, free media, crisis management, new media usage (internet, websites, social networking, mobile technologies, etc.), development of press releases, issues briefs, direct mail letters, fact sheets, talking points, and the like.
Lecture
3 Credits