Media & Strategic Communication: Concentration in Public Relations, BA (0601)

Media & Strategic Communication Core Requirements (12 credits)

• MSC 200 - Introduction to Media & Strategic Communication Credits: 3
• MSC 230 - Digital Literacy and Practice Credits: 3
• MSC 240 - Writing for Media Credits: 3
• MSC 496 - Seminar In Media & Strategic Communication Credits: 3

Media and Society Elective (3 credits)

• MSC 300 - Media Law and Ethics Credits: 3
• MSC 326 - Race, Gender & Class in Media Credits: 3
• MSC 340 - Media and Society Credits: 3
• MSC 361 - Activism & Advocacy in the Digital Age Credits: 3
• MSC 431 - Television Aesthetics and Criticism Credits: 3

Public Relations Concentration Requirements (15 credits)

• MSC 213 - Introduction to Public Relations Credits: 3
• MSC 323 - Digital Communication and Social Media Credits: 3
• MSC 370 - Writing and Storytelling for Public Relations Credits: 3
• MSC 397 - Research Methods In Media & Strategic Communication Credits: 3
• MSC 413 - Innovative Public Relations Campaigns Credits: 3

Public Relations Concentration Electives (9 credits)

Choose three (3) courses from the following:

• MSC 303 - Essentials of Advertising Credits: 3
• MSC 311 - Organizational Communication Credits: 3
• MSC 372 - Case Studies in PR and Crisis Communication Credits: 3
• MSC 379 - Public Relations: From Spin to Advocacy Credits: 3
• MSC 399 - International Media & Communication Credits: 3
• MSC 403 - Advertising Campaigns Credits: 3
• MSC 498 - Internship in Media & Strategic Communication Credits: 3