2020-2021 Graduate Catalog 
    
    Mar 28, 2024  
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

MKT 610 - Marketing Research


An in-depth study of a wide spectrum of quantitative and qualitative methods and procedures used in marketing research amd their application to marketing decision making. A marketing research project will provide hands-on experience in planning and implementing marketing research, including problem identification, research design, use of secondary data, questionnaire design, sampling, fleidwork , data analysis, and oral and wriiten report presentation.
Lecture
Credits: 3
Prerequisite: MBA 510  & MBA 560