BUS 240 - Principles of Marketing

An introduction to the nature, purpose and functions of marketing. The course will review the activities and decisions involved in directing the flow of need-satisfying products and services to consumers. Topics include strategic and marketing planning, marketing research, the marketing environment, consumer behavior, market segmentation, product development, pricing, promotion, distribution, and international marketing.
Lecture
Credits: 3
Prerequisite: Sophomore Standing
Not Liberal Arts
Written Intensive
Offered in Fall & Spring