MNG 413 - Leadership and Management in Sports, Entertainment and Media

Exploration of elements behind the rise and success of sports and entertainment media, such as: 1) Values that enable prosperity in the early years of an organization. 2) Leadership principles that sustain a growth trajectory. 3) Methods for dealing with crisis management situations. 4) Developing and implementing product and programming innovation.
Lecture
Credits: 3
Prerequisite: BUS 220