BUS 618 - Seminar in Career Insights and Development in Sports, Entertainment and Media

Seminar in Sports and Entertainment Business will focus on the critical components of building successful sports and entertainment properties and offer students an insider look at this multi-faceted industry and the career opportunities that stem from it. This course will present a unique blend of interacting with industry leaders, working on a customized consulting project and exploring the relevant business challenges of today. There area of discussion will center around the principles of building properties, including i) Property Foundation - The underpinnings of managing a property; ii) Market Framing - The foundation for fan affinity; iii) Fan Architecture - The connectors that fuel fan interest; iv) Consumer Electricity - The outlets that convert fan interest into revenue; and v) Value Metrics - Industry benchmarks that measure consumer relevance. Prerequisites: at least 2 other Sports and Entertainment courses. Permission of the Associate Dean/MBA Program Director is required.
Lecture
Credits: 3
Department Consent Required