BUS 619 - Business and Corporate Communications Strategies in Sports, Entertainment and Media

This course examines the role that communications, public relations and community relations play in the business of sports and entertainment. The competence of these functions is critically intertwined with the value of companies within this industry. Students will gain insight into communications strategies, the most effective methods of utilizing today’s evolving platforms, and how the various disciplines of traditional PR relate to this industry, including media services, corporate communications, publicity, crisis communications, and executive and celebrity communications.
Lecture
Credits: 3