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Oct 03, 2024
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]
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MKT 615 - Consumer Behavior An intensive study of the consumer as decision maker. Cultural, social, personal and psychological influences on consumer decision making will be analyzed. Relevance to market segmentation, product positioning, product development, and promotion by business and nonprofit organizations will be examined. Lecture Credits: 3 Prerequisite: MBA 560 Offered in Fall Trimester
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