2022-2023 Graduate Catalog 
    
    Oct 03, 2024  
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

MKT 615 - Consumer Behavior


An intensive study of the consumer as decision maker. Cultural, social, personal and psychological influences on consumer decision making will be analyzed. Relevance to market segmentation, product positioning, product development, and promotion by business and nonprofit organizations will be examined.
Lecture
Credits: 3
Prerequisite: MBA 560  
Offered in Fall Trimester