MKT 630 - International Marketing

This course analyzes the attractiveness and riskiness of international markets. International marketing decisions studied include choice of markets, mode of entry, appropriate organization for international expansion, and degree of adaptation/standardization of marketing mix elements for each target market. A strategic approach to making international marketing decisions is developed that stresses research as a means to understand the economic, political, legal and cultural characteristics of doing business abroad and their managerial implications. Prerequisite: MBA 560.
Lecture
Credits: 3
Prerequisite: MBA 560
Offered in Summer