MKT 655 - International Advertising and Sponsorship

This advanced marketing course provides a broad overview of international advertising/sponsorship issues and functions. It aims at acquainting the student with the international advertising/sponsorship practices within an integrated marketing framework. Students will also explore specific techniques for planning media use and creating advertising campaigns to market products/services worldwide. Formerly MKT 991.
Lecture
Credits: 3
Prerequisite: MBA 560