MKT 671 - Marketing on the Internet

This course examines the potential of the internet to generate profits for companys by enhancing their ability to create customer value. Using an internet based format that promotes an interative learning, the course discusses the internet as an alternative platform, for marketing research and business planning, product design and distribution as well as communication medium. Moreover, by approaching internet marketing within the more general framework of e-business, the course is also intended to familarize students with various emerging business concepts like customer management, personalized and on-line relationship marketing. Prereq: MBA 560 or equivalent.
Lecture
Credits: 3
Prerequisite: MBA 560
Offered in Winter Trimester