MNG 637 - Competitive Business Intelligence

Now more than ever, in today’s competitive business world, intelligence is power. This course helps you learn about systematic, legal, and ethical means to gather intelligence on customers, competitors, personnel, technologies, and the total business environment. Students will examine a wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with an emphasis toward application.
Lecture
Credits: 3
Offered in Summer