MKT 651 - Global Entertainment Marketing

This course examines the concepts and practical application of marketing principles in the fields of professional entertainment, including music, film, TV, video games, sports, theme (amusement) parks, casinos, and performing arts. The course combines readings, lectures, online research, case studies and project report writing to help students better understand the marketing imperative in today’s diverse, global entertainment marketplace. This course can be counted towards the International Business or the Sports & Entertainment Business certificate.

Lecture
Credits: 3
Prerequisite: MBA 560