BUS 240 - Principles of Marketing

An introduction to the nature, purpose and functions of marketing. The course will review the activities and decisions involved in directing the flow of need-satisfying products and services to consumers. Topics include strategic and marketing planning, marketing research, the marketing environment, consumer behavior, market segmentation, product development, pricing, promotion, distribution, and international marketing.
Lecture
3 Credits
Prerequisite: Sophomore Standing
Not Liberal Arts Offered in Fall & Spring