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Dec 08, 2024
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2024-2025 Undergraduate Catalog
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MKT 307 - Marketing Communications A comprehensive study of the different forms of promotion, including advertising, personal selling, sales promotion, public relations, and direct and digital marketing. Students will examine their use in developing and implementing integrated marketing communications programs to influence attitudes and behavior of selected audiences, as part of the overall marketing strategy. Lecture Credits: 3 Prerequisite: BUS 240 Equivalent(s): MKT 3070 Not Liberal Arts
Offered in Fall & Spring
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