2024-2025 Undergraduate Catalog 
    
    Dec 08, 2024  
2024-2025 Undergraduate Catalog

MKT 319 - Sports Marketing


A study of the application of basic marketing concepts to the field of sports and leisure organizations. Topics include the sport consumer, research in sport marketing, the sport product, sports promotion and public relations, and future trends in sports marketing.
Lecture
Credits: 3
Prerequisite: BUS 240  
Not Liberal Arts
Offered in Fall Semester