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Dec 08, 2024
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2024-2025 Undergraduate Catalog
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MKT 319 - Sports Marketing A study of the application of basic marketing concepts to the field of sports and leisure organizations. Topics include the sport consumer, research in sport marketing, the sport product, sports promotion and public relations, and future trends in sports marketing. Lecture Credits: 3 Prerequisite: BUS 240 Not Liberal Arts
Offered in Fall Semester
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