MKT 403 - Retailing Management

As an introduction to the field of retail management, this course emphasizes retailing as a marketing function and as a career. The course focuses on the retail environment, planning, buying and inventory management, store design and layout, retail pricing and promotion. It also looks at the new retailing formats which include non-store retailing, the impact of technology and recent trends in international retailing.
Lecture
Credits: 3
Prerequisite: BUS 240
Not Liberal Arts
Offered in Spring Semester