2024-2025 Undergraduate Catalog 
    
    Dec 08, 2024  
2024-2025 Undergraduate Catalog

MKT 414 - International Marketing


This course focuses on the formulation of marketing strategies for international operations. It analyzes decisions relating to selection of target market(s) and design of marketing programs suitable for marketing products and services in increasingly interdependent national markets. By emphasizing research of the cultural, economic and regulatory environments of business abroad, the course studies the challenges of adjusting and standardizing product, price, distribution and promotion, worldwide.
Lecture
Credits: 3
Prerequisite: BUS 240 
Not Liberal Arts Offered in Fall & Spring