MBA 560 - Marketing Management

This course surveys the activities and decisions involved in directing the flow of need-satisfying products and services to consumers in domestic and foreign markets. Areas of study include corporate strategy, marketing planning, marketing research, the marketing environment, consumer behavior, market segmentation and targeting, product development, pricing, promotion, distribution, social marketing, and marketing ethics.
Lecture
Credits: 3
MBA 560 GBC555
Offered in Fall, Winter, Spring, & Summer