Marketing

The Department of Marketing and International Business offers a major program in marketing (HEGIS 0509) leading to a BBA degree. A minor concentration is also available.

Faculty

Chair: E. Hamerman; Professor Emeriti: P. Fergenson, P. Loubeau, S. Rozensher, F. Rudell; Associate Professors: E. Hamerman, C. Martins; Assistant Professors: A. Aggarwal, L. Poupis; Senior Clinical Lecturers: S. Jarmon, L. Magliulo

Objectives

The aim of marketing is to create and maintain satisfying and profitable relationships with consumers. It encompasses all activities involved in planning and managing the flow of goods and services, including analysis of the business environment, marketing research, consumer analysis, selection of target markets, product development, positioning, branding, packaging, pricing, distribution and promotion, in domestic and international markets.

The program in marketing is designed to prepare students for successful careers in the marketing field and for advanced study in business through instruction in the theory and application of effective, modern marketing techniques. The curriculum allows the student to combine classroom and real-world experience, with emphasis given to recent developments in globalization and information technology.

Internships

The department conducts a credit-bearing internship program which exposes students to the real world of marketing and involves them in meaningful projects and decision-making situations. Senior standing and a faculty recommendation are needed to apply for either a fall, spring or summer internship position.

Programs

Bachelor of Business Administration

Non-Degree