2021-2022 Undergraduate Catalog

Apr 03, 2025

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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BBA (0509)

Overview

Overview
College Core	45 credits
Business Degree Core	36 credits
Major Requirements	21 credits
Open Electives	18 credits
TOTAL	120 credits

College Core

To Satisfy College Core Area: Social Science

ECO 201 - Basic Microeconomic Analysis Credits: 3
ECO 202 - Basic Macroeconomics Analysis Credits: 3

To Satisfy College Core Area: STEM

Business Degree Core

All students graduating from the LaPenta School of Business must complete the following business degree core requirements:

BUS 100 - Introduction to Business Credits: 3
BUS 130 - The Legal Environment of Business Credits: 3
BUS 150 - Introduction to Information Systems Credits: 3
BUS 201 - Principles of Financial Accounting Credits: 3
BUS 202 - Principles of Managerial Accounting Credits: 3
BUS 210 - Statistics Credits: 3
BUS 220 - Principles of Management Credits: 3
BUS 230 - Principles of Finance Credits: 3
BUS 240 - Principles of Marketing Credits: 3
BUS 320 - Operations Management Credits: 3
BUS 410 - The Role of Business in Contemporary American Society Credits: 3
BUS 470 - Business Policy and Strategy Credits: 3

Major Requirements

Students who choose to major in marketing must complete the following:

Major Courses

MKT 301 - Consumer Behavior Credits: 3
MKT 307 - Marketing Communications Credits: 3
MKT 330 - Market Research Credits: 3
MKT 414 - International Marketing Credits: 3
MKT 460 - Marketing Strategy and Planning Credits: 3

Two additional Marketing electives chosen from the list below

MKT 302 - Personal Selling and Sales Management Credits: 3
MKT 319 - Sports Marketing Credits: 3
MKT 350 - Global Fashion Marketing Credits: 3
MKT 360 - Global Entertainment Marketing Credits: 3
MKT 371 - Global Internet Marketing Credits: 3
MKT 385 - Global Green Marketing Credits: 3
MKT 402 - Direct and Digital Marketing Credits: 3
MKT 403 - Retailing Management Credits: 3
MKT 406 - Current Issues in Marketing Credits: 3
MKT 416 - International Advertising Credits: 3
MKT 418 - Import and Export Management Credits: 3
MKT 465 - Marketing Internship Credits: 3

Comprehensive Requirement:

Candidates for the BBA in marketing must complete the requirements of MKT 460 to satisfy the comprehensive requirement.