2015-2016 Undergraduate Catalog

Apr 04, 2025

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2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BBA (0509)

Overview

College Core	51 credits
Business Degree Core	36 credits
Major Requirements	21 credits
Liberal Arts Electives	12 credits
Business Electives	6 credits
TOTAL	126 credits

College Core

To Satisfy Area II

ECO 201 - Basic Microeconomic Analysis 3 Credits
ECO 202 - Basic Macroeconomics Analysis 3 Credits

To Satisfy Area III

MTH 134 - Brief Calculus 3 Credits or
MTH 231 - Calculus 1 4 Credits

To Satisfy Area III

CS 140 - Computers, Technology and Society 3 Credits

Major Requirements

Students who choose to major in marketing must complete the following:

Major Courses

MKT 301 - Consumer Behavior 3 Credits
MKT 307 - Marketing Communications 3 Credits
MKT 330 - Market Research 3 Credits
MKT 414 - International Marketing 3 Credits
MKT 460 - Marketing Strategy and Planning 3 Credits
Two (2) additional courses in marketing

Comprehensive Requirement:

Candidates for the BBA in marketing must complete the requirements of MKT 460 to satisfy the comprehensive requirement.