Mass Communication, Public Relations, BA (0601)

Overview

College Core	46 credits
Major Courses - 39 credits
Common Courses MCO	12 credits
Specialization Courses MCO	18 credits
Outside Area Electives MCO	9 credits
Open Electives	35 credits
TOTAL	120 credits

Note:

* The following courses in the major program are “professional courses” and not liberal arts courses: MCO 327 , MCO 428 , MCO 447 , and MCO 448 . The number of liberal arts electives varies according to the number of nonliberal arts credits taken.

Major Requirements

A. Foundation Courses (9 credits)

MCO 200 - Introduction to Mass Communications 3 Credits
MCO 230 - Digital Literacy & Practice 3 Credits
MCO 300 - Media Law and Ethics 3 Credits

B. Specialization Courses (18 credits)

Required Courses (four courses)

MCO 213 - Public Relations 3 Credits *
MCO 370 - Writing for Public Relations 3 Credits
MCO 397 - Research Methods in Mass Communication 3 Credits
MCO 413 - Publicity Campaigns 3 Credits

Note:

* (Pre-reqiusite for all other Required Specialization Courses)

Area Electives (choose two)

MCO 311 - Organizational Communication 3 Credits
MCO 317 - Public Opinion Dynamics 3 Credits
MCO 399 - International Mass Communication 3 Credits
MCO 410 - Public Relations Case Studies 3 Credits
MCO 414 - Advanced Topics in Public Relations 3 Credits
MCO 478 - Copy Editing 3 Credits

Outside Area Electives (9 credits)

Students need to take three Area Electives in Other Department Concentrations.

Common Electives

MCO 312 - Communication Graphics 3 Credits
MCO 314 - Multimedia Communications 3 Credits
MCO 315 - History of Mass Communication 3 Credits
MCO 326 - Race and Gender in Mass Communication 3 Credits
MCO 399 - International Mass Communication 3 Credits
MCO 491 - Independent Research in Mass Communication 1 Credits
MCO 492 - Independent Research in Mass Communication 1 Credits
MCO 493 - Independent Research in Mass Communication 3 Credits
MCO 498 - Internship in Mass Communication 3 Credits
MCO 499 - Special Topics in Mass Communications 3 Credits

Capstone Requirement

Candidates for the BA in mass communication must satisfactorily complete MCO 496 , the senior seminar.