2021-2022 Undergraduate Catalog 
    
    Feb 01, 2023  
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 301 - Consumer Behavior


A comprehensive study of the cultural, social, personal and psychological factors which influence consumers’ search for and evaluation, purchase, use and disposition of goods and services. Managerial implications for segmentation, positioning, product development and marketing communications will be explored.
Lecture
Credits: 3
Prerequisite: BUS 240 
Not Liberal Arts Offered in Fall & Spring