2021-2022 Undergraduate Catalog 
    
    Sep 14, 2024  
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 302 - Personal Selling and Sales Management

Study of the personal selling process and sales force management activities, including principles and techniques of professional selling; sales-force strategy and structure; recruitment, selection, training, compensation and supervision of salespeople.
Lecture
Credits: 3
Prerequisite or Corequisite: BUS 240 
Not Liberal Arts Offered When Needed
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