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Dec 07, 2024
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 330 - Market Research An overview of the entire marketing research process, including problem definition, research design, use of secondary data, primary data collection, questionnaire design, sampling, fieldwork, basic data analysis, and reporting of findings. Lecture Credits: 3 Prerequisite: BUS 210 , BUS 240 Not Liberal Arts Offered in Fall & Spring
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