2021-2022 Undergraduate Catalog 
    
    Feb 01, 2023  
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 330 - Market Research


An overview of the entire marketing research process, including problem definition, research design, use of secondary data, primary data collection, questionnaire design, sampling, fieldwork, basic data analysis, and reporting of findings.
Lecture
Credits: 3
Prerequisite: BUS 210 , BUS 240 
Not Liberal Arts Offered in Fall & Spring