2021-2022 Undergraduate Catalog 
    Jun 21, 2024  
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 330 - Market Research

An overview of the entire marketing research process, including problem definition, research design, use of secondary data, primary data collection, questionnaire design, sampling, fieldwork, basic data analysis, and reporting of findings.
Credits: 3
Prerequisite: BUS 210 , BUS 240 
Not Liberal Arts Offered in Fall & Spring