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Sep 23, 2023
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 350 - Global Fashion Marketing Students will be introduced to the dynamic global business of fashion. Topics include: product development; marketing decisions and retail strategies for women’s, men’s and children’s apparel and accessories; global sourcing; ethical considerations; fashion trends; and emerging market sectors. Careers in the fashion industry will be explored in detail. This course can be used as a Marketing or International Business major elective. Lecture Credits: 3 Prerequisite: BUS 240
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