MKT 350 - Global Fashion Marketing

Students will be introduced to the dynamic global business of fashion. Topics include: product development; marketing decisions and retail strategies for women’s, men’s and children’s apparel and accessories; global sourcing; ethical considerations; fashion trends; and emerging market sectors. Careers in the fashion industry will be explored in detail. This course can be used as a Marketing or International Business major elective.
Lecture
Credits: 3
Prerequisite: BUS 240