2021-2022 Undergraduate Catalog 
    
    Feb 01, 2023  
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 360 - Global Entertainment Marketing


This course examines the concepts and practical application of marketing principles in the fields of professional entertainment, including music, film, TV, video games, sports, and performing arts. The course combines readings, lectures, online research, case studies and project report writing to help students better understand the marketing imperative in today’s diverse, global entertainment marketplace. This course can be used as a Marketing or International Business major elective.
Lecture
Credits: 3
Prerequisite: BUS 240