MSC 200 - Introduction to Media & Strategic Communication

An overview of the process of mass communication and the mass media. The difference between human communication and mass communication; the elements, functions, impact and effects of mass communication; the profile of broadcasting, film, journalism, advertising and public relations; careers in mass communication. Recommended to be taken prior to other Mass Communication courses.
Lecture
Credits: 3
Equivalent(s): CMA 200/MCO 200
Offered in Fall & Spring