2022-2023 Undergraduate Catalog 
    
    Dec 21, 2024  
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MSC 210 - Introduction to Advertising

A survey of the field of advertising as an activity of human communication emphasizing the concepts of creation, coordination and control of the advertising function.
Lecture
Credits: 3
Equivalent(s): CMA 210/MKT 306/MCO 210
Offered in Fall & Spring
 
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