MKT 301 - Consumer Behavior

A comprehensive study of the cultural, social, personal and psychological factors which influence consumers’ search for and evaluation, purchase, use and disposition of goods and services. Managerial implications for segmentation, positioning, product development and marketing communications will be explored.
Lecture
Credits: 3
Prerequisite: BUS 240
Equivalent(s): MKT 3010
Not Liberal Arts
Offered in Fall & Spring