MKT 416 - International Advertising

This course examines advertising from the perspective of the global marketer. It addresss the opportunities and challenges inherent in the successful transfer of advertising appeals, messages, art, copy, and other elements of an advertising campaign from one country to another. Strategic decisions relating to specification of advertising objectives, budgeting, media planning, and agency selection are given particular attention. This course can be used as a Marketing or International Business major elective.
Lecture
Credits: 3
Not Liberal Arts
Offered in Spring Semester