MKT 307 - Marketing Communications

A comprehensive study of the different forms of promotion, including advertising, personal selling, sales promotion, public relations, and direct and digital marketing. Students will examine their use in developing and implementing integrated marketing communications programs to influence attitudes and behavior of selected audiences, as part of the overall marketing strategy.
Lecture
Credits: 3
Prerequisite: BUS 240
Equivalent(s): MKT 3070
Not Liberal Arts
Offered in Fall & Spring