MKT 414 - International Marketing

This course focuses on the formulation of marketing strategies for international operations. It analyzes decisions relating to selection of target market(s) and design of marketing programs suitable for marketing products and services in increasingly interdependent national markets. By emphasizing research of the cultural, economic and regulatory environments of business abroad, the course studies the challenges of adjusting and standardizing product, price, distribution and promotion, worldwide.
Lecture
Credits: 3
Prerequisite: BUS 240
Not Liberal Arts Offered in Fall & Spring