MSC 303 - Essentials of Advertising

The purpose of this course is to provide a broad overview of the role advertising plays in building a brand and its development. Students will learn how advertising is developed, its impact on the economy, and the role it plays in an overall marketing plan. The course will build a foundation for greater understanding of the strategy, planning, development, and execution that goes into the creation of effective advertising campaigns.
Lecture
Credits: 3
Offered in the Fall Semester