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Nov 22, 2024
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2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 330 - Market Research
An overview of the entire marketing research process, including problem definition, research design, use of secondary data, primary data collection, questionnaire design, sampling, fieldwork, basic data analysis, and reporting of findings.
Lecture
3 Credits
Prerequisite: BUS 210 , BUS 240
Not Liberal Arts Offered in Fall & Spring
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