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May 01, 2024
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]
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MCO 403 - Advertising Campaigns
A presentation of the skills necessary to design, implement and manage advertising campaigns, with an emphasis on planning and decision making procedures applied to specific advertising problems.
Lecture
3 Credits
Prerequisite: MCO 200 ; MCO 302 or MCO 335
Offered in Fall & Spring
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