Media & Strategic Communication, BA/Public Relations, MA (0601)

The Media & Strategic Communication Department offers a combined bachelor’s degree and master’s degree program that enables students to take graduate courses beginning in their junior year and to complete about half of the coursework for the Iona MA in Public Relations by the end of their senior year.

The graduate courses taken during their junior and senior years will substitute for corresponding undergraduate requirements. The tuition for graduate courses taken as an undergraduate will be the same as for regular undergraduate courses.

BA in Media & Strategic Communication, Public Relations

Undergraduate Major Requirements

Up to 15 graduate public relations credits can be taken as an undergraduate based on the substitution choices identified below.

Media & Strategic Communication Core Requirements (12 credits)

MSC 200 - Introduction to Media & Strategic Communication Credits: 3
MSC 230 - Digital Literacy and Practice Credits: 3
MSC 240 - Writing for Media Credits: 3
MSC 496 - Seminar In Media & Strategic Communication Credits: 3

Public Relations Concentration Requirements (18 credits)

MSC 213 - Introduction to Public Relations Credits: 3
MSC 323 - Digital Communication and Social Media Credits: 3 or PR 629: Converged Technology Applications for PR
MSC 370 - Writing and Storytelling for Public Relations Credits: 3 or PR 609: Writing for Media
MSC 397 - Research Methods In Media & Strategic Communication Credits: 3 or PR 604: Applied Communications Research
MSC 413 - Innovative Public Relations Campaigns Credits: 3 or PR 616: Innovative Communications Campaigns
PR 615: Public Relations: Principles & Practice

Public Relations Concentration Electives (9 credits)

Students may also substitute graduate public relations elective courses from the list below.

MSC 303 - Essentials of Advertising Credits: 3
MSC 311 - Organizational Communication Credits: 3
MSC 372 - Case Studies in PR and Crisis Communication Credits: 3
MSC 379 - Public Relations: From Spin to Advocacy Credits: 3
MSC 399 - International Media & Communication Credits: 3
MSC 403 - Advertising Campaigns Credits: 3
MSC 498 - Internship in Media & Strategic Communication Credits: 3

Graduate Core Requirements (27 credits)

PR 604 - Applied Communications Research
PR 605 - Legal and Ethical Challenges in Media Communication
PR 609 - Writing for the Media
PR 615 - Public Relations: Principles and Practice
PR 616 - Innovative Communication Campaigns
PR 617 - Media Relations
PR 629 - Converged Technology Applications for Public Relations
PR 980 - Thesis/Project Preparation
PR 981 - Thesis/Project

Graduate Electives (9 credits)

PR 611 - Corporate Communication
PR 613 - Organizational Communication
PR 618 - Public Relations for Non-Profit Organizations
PR 624 - Business and Professional Presentations
PR 625 - International Communication
PR 628 - Public Relations for Entertainment and Sports
PR 631 - Integrated Marketing Communications
PR 639 - Community and Government Relations
PR 691 - Special Topics in Communication
PR 699 - Internship in Communications