2020-2021 Undergraduate Catalog 
    
    Mar 29, 2024  
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MSC 397 - Research Methods In Media & Strategic Communication


The course focuses on the theory and methodology of applied mass communication research. Topics include reviews of literature, interviews, case studies, surveys, historical analysis; content analyses and focus groups.
Lecture
Credits: 3
Prerequisite: MSC 200  
Offered in Fall & Spring