|
|
Oct 08, 2024
|
|
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]
|
MSC 335 - The Creative Process in Advertising An in-depth approach to developing creative advertising for various media. Focus is on the importance of creativity in advertising and the two main positions in an advertising agency creative department – the copywriter and art director. The thinking behind and practices associated with these central roles are covered. These practices are applied to the development of original, strategically-sound advertising campaigns. Lecture Credits: 3 Prerequisite: MSC 305 Equivalent(s): MCO 335 Offered in Fall Semester
|
|
|