MSC 335 - The Creative Process in Advertising

An in-depth approach to developing creative advertising for various media. Focus is on the importance of creativity in advertising and the two main positions in an advertising agency creative department – the copywriter and art director. The thinking behind and practices associated with these central roles are covered. These practices are applied to the development of original, strategically-sound advertising campaigns.
Lecture
Credits: 3
Prerequisite: MSC 305
Equivalent(s): MCO 335
Offered in Fall Semester