MSC 305 - Creative Advertising Strategy

An examination of the central place of strategy in developing advertising campaigns. The role of the account executive and this person’s relationship to both the client and other departments within the advertising agency are thoroughly explored. Case studies that provide insight into various ways in which companies solve advertising problems receive prominent attention. Lessons from the case studies are used to develop hypothetical strategies meant to guide creative advertising executions.
Lecture
Credits: 3
Prerequisite: MSC 200 and MSC 210
Equivalent(s): MCO 305
Core Course
Written Intensive
Offered in the Spring Semester