2022-2023 Undergraduate Catalog 
    
    Jul 19, 2024  
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MSC 397 - Research Methods In Media & Strategic Communication


The course focuses on the theory and methodology of applied mass communication research. Topics include reviews of literature, interviews, case studies, surveys, historical analysis; content analyses and focus groups.
Lecture
Credits: 3
Prerequisite: MSC 200  
Equivalent(s): MCO 397
Offered in Fall Semester