Aug 15, 2020  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 240 - Principles of Marketing

An introduction to the nature, purpose and functions of marketing. The course will review the activities and decisions involved in directing the flow of need-satisfying products and services to consumers. Topics include strategic and marketing planning, marketing research, the marketing environment, consumer behavior, market segmentation, product development, pricing, promotion, distribution, and international marketing.
Credits: 3
Prerequisite: Sophomore Standing
Not Liberal Arts Offered in Fall & Spring