Dec 05, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MSC 305 - Creative Advertising Strategy


An examination of the central place of strategy in developing advertising campaigns. The role of the account executive and this person’s relationship to both the client and other departments within the advertising agency are thoroughly explored. Case studies that provide insight into various ways in which companies solve advertising problems receive prominent attention. Lessons from the case studies are used to develop hypothetical strategies meant to guide creative advertising executions.
Lecture
Credits: 3
Prerequisite: MSC 200  and MSC 210  
Written Intensive
Offered in the Spring Semester