Aug 13, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MSC 313 - Media Planning and Buying


Attention is focused on creating and implementing effective media planning strategies. The various factors that influence the choice of and placement in advertising media are explored. Emphasis is placed on the rapidly changing media environment and the wide assortment of vehicles an advertiser has at its disposal.
Lecture
Credits: 3
Prerequisite: MSC 200  and MSC 210  
Offered When Needed