MKT 460 - Marketing Strategy and Planning

A study of the process of strategy formulation in marketing. This course emphasizes the integration of knowledge from all previous courses in marketing and related disciplines. Topics include planning and development of policies, implementation and evaluation of the entire marketing strategy. Case analyses and/or simulation games are employed.
Lecture
Credits: 3
Prerequisites: BUS 240, MKT 301, MKT 307, MKT 330, MKT 414 and senior status
Not Liberal Arts Offered in Fall & Spring