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Apr 25, 2024
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]
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MSC 335 - The Creative Process in Advertising An in-depth approach to developing creative advertising for various media. Focus is on the importance of creativity in advertising and the two main positions in an advertising agency creative department – the copywriter and art director. The thinking behind and practices associated with these central roles are covered. These practices are applied to the development of original, strategically-sound advertising campaigns. Lecture Credits: 3 Prerequisite: MSC 305 Offered When Needed
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