Dec 05, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 302 - Personal Selling and Sales Management


Study of the personal selling process and sales force management activities, including principles and techniques of professional selling; sales-force strategy and structure; recruitment, selection, training, compensation and supervision of salespeople.
Lecture
Credits: 3
Prerequisite or Corequisite: BUS 240 
Not Liberal Arts Offered When Needed